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5 things to do when you hire a writer

My days are filled with meeting people and learning about what kind of marketing materials they need. The meetings are interesting and I learn a lot about different companies and what they offer. Then...

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Mailing Lists Direct goes live

The Mailing Lists Direct website answers any question you could have about buying a mailing list. I'm so excited to see my most recent website project go live: Mailing Lists Direct. Congrats to the...

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Why Content Marketing Matters

When I talk to people about content marketing and the need for quality content creation, they usually ask me why it matters. Here is why: Over the last few years, they way your prospects journey...

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Why You Need a Starter Website

I recently finished a project (one of my Bright Start business starter websites), and I wanted to talk about why I think something like this is important for a new business. Also, I want to brag on my...

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How to build a successful coaching business

Copywriting for coaches: an update from your content coach If you want to know how to build a successful coaching business, the first step is to stop spending so much time creating content that won’t...

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Life coach marketing: Secrets of 6 figure coaches

Copywriting for coaches: an update from your content coach The gurus will tell you that the secret to successful life coach marketing is all about being authentic, finding your voice, and building...

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Is an email sales funnel good for a health or life coach?

Copywriting for coaches: an update from your content coach The email sales funnel. As a health or life coach, you are hearing about this a lot. But should you be using one?  To be honest, I hate the...

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When starting a coaching business, what you don’t know can cost dearly

Copywriting for coaches: an update from your content coach This morning I got a call from a holistic health practitioner/good friend who was very upset about a project gone wrong. While she is not just...

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3 Reasons SEO copywriting is a Must for Coaches

Copywriting for coaches: an update from your content coach SEO copywriting. Bleck. Those two words together make my stomach turn. I’ve been a I writer for 30 years, and have done my fare share of...

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Copywriting for coaches can be easy, fast and authentic

Copywriting for coaches: an update from your content coach How do I market my coaching business? Copywriting for coaches: it seems to never end! Social media, blogs, emails, videos, webinars… health...

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The Five Marketing Funnel Stages

Copywriting for coaches: an update from your content coach What is a marketing funnel? I can not count the number of times I’ve seen that question in a group, or a client has asked me to explain it....

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6 Reasons Business Journaling is Absolutely a Must-Do

Copywriting for coaches: an update from your content coach What the heck is business journaling and why do it? Why indeed. Running a business, whether you’re a coach or a massage therapists, takes so...

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3 steps to sharing stories that WOW your audience and make them want to work...

Copywriting for coaches: an update from your content coach The other day I was talking to one of my clients who is a divorce coach. We were reviewing her emails and social posts because she was trying...

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5 Simple Ways Coaches Can Recycle Old Content

Copywriting for coaches: an update from your content coach The other day I was chatting with a coach friend about writing and marketing. She was curious whether she could recycle old content,...

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52 hot topics to write about for your blog

Copywriting for coaches: an update from your content coach “Oh Twaddle, I have no idea what to write for my blog.”me, before my content plan Has that ever been you at the start of the month? You are so...

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Email Marketing 101

Copywriting for coaches: an update from your content coach What is email marketing and how does it work? “Email consistently and undisputedly provides the biggest returns in digital marketing.” Chad S....

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How to build a successful coaching business that fails fast

Copywriting for coaches: an update from your content coach Do you want to know how to build a successful coaching business? You know, one where clients are begging to work with you? Yeah, me too.  I’ve...

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7 steps to writing a blog post in 20 minutes

Copywriting for coaches: an update from your content coach Want to know how to write a blog post in 20 minutes? Ask ten writers and you’ll get ten different suggestions on how to do it! But I do have a...

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The #1 Way to Market Yourself Online

Copywriting for coaches: an update from your content coach Earlier this year I put together a free download of 52 Hot Subject Lines to help coaches and holistic healers market themselves online. Why?...

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10 writing resources that save time and energy ❣

Copywriting for coaches: an update from your content coach When I started writing professionally 30 years ago, the only writing tools I had were my dictionary, thesaurus, and Chicago Manual of Style…...

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